Jacob Halls is the president of Craft Beverage Consultants Group, a company that helps to market new and existing brands, assist with locating new markets, conduct launch parties and marketing campaigns, and negotiate import and export contracts for producers and distributors alike. He’s worked in all 50 states and 8 different countries with clients in the alcohol industry. Craft Beverage Consultants also works with companies to grow from the idea of opening a winery, brewery or distillery to forming the business, gaining a federal and state permit, to maintaining all forms of compliance as well as market expansion, strategic growth of the brand, sustaining market velocity and brand innovation. Jacob also serves as the Craft Brand Manager for N.H. Scheppers Distributing Company, a premium beverage distributor with offices in Columbia and Jefferson City, Missouri, where he coordinates with a sales team and brand activities at area restaurants, bars, grocery and convenience stores to maintain and expand the company’s portfolio of high-end brands. At NH Scheppers, Jacob helped lead his team to winning the 2016 Distributor of the Year award from New Belgium and nomination to the Brewers Association’s Distributor of the Year award. Additionally, Jacob is the founder and director of the South East Craft Beer Fest/Sampling & Educational Conference, a beer festival & conference weekend that celebrates regional breweries and helps breweries that have no other means of distribution in the state of Missouri. Jacob has been a regular speaker at industry trade shows and conferences around the country, and has has spoken at several academic institutions regarding the regulatory compliance issues, marketing and general business topics for breweries, distilleries, wineries, bar owners, and retailers.